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The pet cremation industry has experienced significant growth in recent years, driven by increasing pet ownership and a cultural shift toward viewing pets as family members. Here’s an overview of the market dynamics in New Zealand, Australia, and the United States:

United States

In the U.S., the pet cremation services market has expanded notably. Over the past five years, industry revenue has grown at a compound annual growth rate (CAGR) of 12.5%, reaching approximately $1.3 billion in 2024. This growth is attributed to a surge in pet ownership, with many households adopting pets during the COVID-19 pandemic. The trend of treating pets as family members has also increased demand for dignified end-of-life services, including cremation.

Australia

Australia is embracing innovation in the death care industry, known as “death tech.” Start-ups like Picaluna are digitizing funeral and cremation processes, offering more affordable and accessible services. This shift is making end-of-life services, including pet cremation, more accessible to a broader population.

New Zealand

While specific data on New Zealand’s pet cremation market is limited, the country’s high pet ownership rates and cultural attitudes toward pets suggest a growing demand for pet cremation services. The trend of humanizing pets and seeking personalized memorials is likely influencing the market, similar to patterns observed in Australia and the U.S.

Market Trends

• Pet Humanization: There’s a growing trend of treating pets as family members, leading to increased demand for dignified end-of-life services.
• Technological Integration: Innovations in the death care industry, such as digital platforms for planning and memorialization, are making pet cremation services more accessible and personalized.
• Market Growth: The global pet funeral services market was valued at $1.8 billion in 2023 and is projected to reach over $3.8 billion by 2030, growing at a CAGR of 11.2%.

In summary, the pet cremation industry is experiencing robust growth in the U.S. and Australia, driven by increasing pet ownership and a cultural shift toward pet humanization. While specific data for New Zealand is limited, similar trends are likely influencing the market there.

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